The Dos and Don’ts of Writing a Follow-Up Email

As a professional journalist and content writer, I have had the opportunity to write numerous follow-up emails in my career. Over time, I have learned what works and what doesn’t when it comes to crafting the perfect follow-up email. In this blog post, I will share some dos and don’ts to help you write effective follow-up emails that yield results.

The Dos

1. Be Clear and Concise

When writing a follow-up email, it’s important to be clear and concise in your message. Get straight to the point and clearly state the purpose of your email. Keep your sentences short and easy to read, as this will increase the chances of your recipient actually reading and responding to your email.

2. Personalize Your Message

Personalization is key when it comes to writing a follow-up email. Take the time to address the recipient by their name and reference previous conversations or interactions you’ve had with them. This shows that you value their time and are genuinely interested in building a relationship with them.

The Don’ts

1. Don’t Be Pushy

While it’s important to follow up with someone if you haven’t received a response, it’s crucial not to be pushy or aggressive in your follow-up email. Avoid using language that may come across as demanding or impatient, as this can turn off the recipient and decrease your chances of getting a response.

2. Avoid Using Generic Templates

Avoid using generic templates when writing a follow-up email. While templates can be helpful in providing structure, they can also make your email seem impersonal. Take the time to customize your message for each recipient, as this will show that you have made an effort and are genuinely interested in connecting with them.


Writing a follow-up email may seem like a daunting task, but by following these dos and don’ts, you can increase your chances of getting a response. Remember to be clear, concise, and personalized in your message, while also avoiding being pushy or using generic templates. By putting in the effort to craft a thoughtful follow-up email, you can establish a positive and professional relationship with your recipients.

If you have any other dos and don’ts to add to the list, feel free to leave a comment below!

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